PPC Market Research: PPC Web Spy by Brad Callen
January 22nd, 2009 | Published in Google Adwords
REVIEW: PPC Web Spy by Brad Callen
What is PPC Web Spy?
PPC Web Spy by Brad Callen of Bryxen Software is a Firefox Web Browser Plugin. PPC Web Spy acts as a PPC or market research tool by providing statistical market research for PPC (pay per click) Adwords. It is marketed as a competitor “spying” tool which can be used to discover a PPC advertisers keywords, ad position, average CPC (cost per click), Max CPC, clicks per day and cost per day.
About Brad Callen:
Brad Callen of Bryxen Software is well known in the marketing community for his cutting edge research and business automation tools. He has also authored the following software products
How does PPC Web Spy Work?
Any user who has installed the PPC Web Spy Firefox Plugin can perform a search on any keyword on Google. Any PPC listings that are displayed on the front page have a “keywords” button displayed below the ad. When the user clicks on the ad a popup window appears which displays a range of information for “spying” on your competitors. All market research information can be organized by column by simply clicking on the column heading displayed in PPC Web Spy.
Sophisticated PPC marketers can use this information to stage a new campaign based on the statistical data they collect. In theory this information will show a new advertiser what is working for others and what isn’t.
PPC Web Spy is also useful in developing targeted keyword lists without spending a lot of time on research.
Features List: PPC Web Spy
- Spy on Advertiser Keywords
- Spy on Advertiser Daily Spend
- Spy on Advertiser Ad Copy
- Spy on Advertiser Clicks per day
Platinum Version:
- Unlimited access to advertiser keywords
- Viral Affiliate Commission incentive for Amazon, Paydotcom, Clickbank
Test Results: PPC Web Spy
PPC Web Spy allows you to view the keywords of Adwords advertisers and also view their ads for individual keywords. You can also see what list of keywords profitable advertisers are using in their profitable campaigns. This is by far one of the best competitive spy tools on the market and essential to any PPC marketers marketing plan.
After testing PPC Web Spy initially we immediately opted for the Platinum because of the better competitive intelligence being offered. The premium versions also include a built in affiliate structure for increasing commissions on popular networks like Amazon and Clickbank.
FREE Version: PPC Web Spy
Yes.
Discount for PPC Web Spy:
Yes.
NOTE: Be prepared for a special (1 time) reduced rate for PPC Web Spy after you sign up for your free version. This discount is only for new customers and if you use PPC advertising or are planning on it we recommend the optional upgrade because you get access to much more keyword and competitor data then the FREE users get.
Where to get PPC Web Spy:
PPC Web Spy Plugin Download Page
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